Valuation blends social metrics, sport market size, deliverable type, and exclusivity.

Common Approaches

  • Follower/impression-based rate cards for social posts.
  • Comparable deals at same school and position.
  • Event hourly rates for appearances and camps.
  • Brand category premiums (financial services, autos).

Collective Pool Allocations

Pooled funds may use committees scoring opportunities by reach, hours, and strategic sport priorities — publish rubrics to reduce bias allegations.

Track public deal flow via On3 NIL for benchmarking.